About This Event
Behavioural science is a hot topic in the world of business and an essential tool for startups who want their audiences to pay attention, understand their messages, and ultimately take action. Using case study examples from well-known brands, Shayoni Lynn, director at strategic communications and behavioural insights consultancy Lynn PR, will help the webinar audience understand how behavioural science can play a key role in commerce; using data, insights and an understanding of human behaviour to appeal to audiences in innovative ways, and creating environments where they can thrive.
Many of the world’s biggest business success stories have not only created enormous wealth, they have also fundamentally changed the way we shop, eat, travel or communicate. What each of these businesses have in common is that they took a data-driven approach, observed people’s behaviours and used behavioural science to create better user journeys and customer experiences. This webinar will unlock some of those secrets.
How to Understand Your Audience’s Decision-Making Process. How to Incorporate Behavioural Science into Your Sales. How to Use Data Insights to Evaluate Results.