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Fiverr & General Assembly Present: Marketing Week | How They Got There: A Conversation with Marketing Powerhouses

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About This Event

Fiverr is a proud partner of GA's Marketing Week, a weeklong festival of free workshops, fireside chats and panel discussions focused on reimagining the world of marketing, media, technology and creative industries. Learn new skills, gain insight into other industries, and inspire others to drive change. Check out the full schedule here!

Join General Assembly for an intimate discussion with Marketing Powerhouses who will provide insight into how they’ve grown their careers, developed meaningful relationships with executive leadership, and how they’ve used their own influence to impact the world of Marketing.

About the Instructor

Grace Ouma-Cabezas Photo

Grace Ouma-Cabezas
Head of Growth @ Poppy Seed Health | Founder @ FIELD. | Member @ #HIREBLACK Initiative,

Growth Executive and holistic, full-funnel Marketer with a focus on startups - true hybrid expertise in DTC and digital media. Leader with a heart for + strategic focus on diversity, equity and inclusion. The intersection of commerce, content and community is my sweet spot. (See more on www.graceoumacabezas.com):

  • Over a decade of experience providing strategic vision and delivering growth for a wide range of consumer brands.
  • Passion for people and culture-building. Built, led and developed highly effective marketing teams.
  • Skilled in the development and implementation of impactful digital experiences.
  • Adept at providing insights and analysis of customer behavior, product performance, and market trends that lead to sustainable competitive advantage.
  • Expert at leading marketing, creative, and operations teams to create profitable, brand-building customer experiences.

Michelle Cirocco Photo

Michelle Cirocco
Chief Social Responsibility Officer, Televerde, Executive Director, Televerde Foundation

Michelle Cirocco is Chief Social Responsibility Officer for Televerde and the Executive Director of Televerde Foundation. She joined Televerde in 1999 and has held several leadership positions including Chief Marketing Officer.

Michelle was recently named one of the World-Changing Women in Conscious Business by Conscious Company magazine. Her journey of transformation was also featured by Forbes in a two-part interview. Michelle is a strong customer champion with a tireless commitment to using business as a force for good.

Michelle earned her MBA from Arizona State University where she also serves as an Advisory Board Member for the Center for Services Leadership. She holds multiple certifications from SiriusDecisions. Michelle is an avid TED fan and organized and hosted TEDxPerryvilleCorrectional, the first TEDx to be held in an Arizona prison. The event looked behind the curtain of incarceration to show the potential that exists in providing second chances.

Michelle dedicates a significant amount of her free time giving back to her local community by volunteering for the Phoenix Rescue Mission and Athena International. She is a member of the National Association of Female Executives and MBA Women International.

Elyse Flynn Meyer Photo

Elyse Flynn Meyer
President & Founder, Prism Global Marketing Solutions

Elyse Flynn Meyer is the President & Founder of Prism Global Marketing Solutions, an award-winning inbound marketing agency, and HubSpot Diamond Partner. Elyse has extensive experience in marketing and sales management, specifically in inbound marketing, lead generation, marketing operations, and sales alignment. Prior to founding Prism Global Marketing Solutions, Elyse worked in marketing and sales for organizations ranging from start-ups to Fortune 500 organizations.

Elyse obtained her Bachelor of Science in Marketing with an emphasis in International Business from The University of Arizona. Elyse has also received Executive Certificates from Thunderbird School of Global Management and Cornell.

Elyse is on the advisory board for the Arizona Animal Welfare League. She is also a member of HubSpot's Partner Advisory Council and the Forbes Agency Council where she contributes to Forbes.com. She has co-authored three books, including a personal branding book, Brand YOU, Brand NEW.

Natalie Gullatt Photo

Natalie Gullatt
Merchandising Marketing Manager @ Hubspot, Founder and President @ Black Marketers Association of America (BMAA)

Natalie Gullatt is a marketing professional of Atlanta, GA. An Atlanta native, Natalie Gullatt graduated from Frederick Douglass High School where she was honored with the Atlanta Journal Constitution Cup for being the Best All Around senior in her class. Natalie is an Emory University graduate where she received her Bachelor of Arts in History with a minor in Theater Studies.

Upon graduating Natalie went on to work as a paralegal for a few years. After deciding law school was not her immediate passion, she attended Case Western Reserve University's Weatherhead School of Management to pursue her MBA with a concentration in Marketing. While getting her MBA, Natalie spent time living abroad in both China and India for a year before finishing her MBA in Cleveland, OH.

Once receiving her MBA, Natalie returned to her hometown, Atlanta GA and began her career as a marketing professional at various organizations. Most recently she's accepted a role as a Merchandising Manager at Hubspot. In this role, she will create marketing programs to attract prospects and retain customers, and develop new marketing strategies to improve marketing to Enterprise accounts.

Natalie is also an active member of the Atlanta community. She recently completed her tenure serving as the President of the Caucus of Emory Black Alumni, active member of the National Black MBA Association Atlanta chapter through the marketing committee and founder of the very first official organization for Black Marketers, Black Marketers Association of America (BMAA) established in May 2017.

Nekasha Pratt, PMP Photo

Nekasha Pratt, PMP
Sr Marketing Director @ HarperCollins, TEDx Speaker, Strategist, PMP,

Executive with award-winning performance in leading brands, executing marketing initiatives, and implementing profitable business strategies. Has held various executive-level director and management roles, with a history of working with CEOs, investors, and boards to implement plans. 15 years of experience in directing multi-million-dollar divisions, managing P&Ls, and overseeing product, e-commerce, technology, and marketing operations. Known for developing and motivating high-performing teams, successfully building infrastructure from the ground up, and overseeing direct to consumer (D2C), business to business (B2B), and business to consumer (B2C) practices in a variety of industries.

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General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.