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Fiverr & General Assembly Present: Couch To 5K Followers – Build Your Brand & Following

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General Assembly is a pioneer in education and career transformation, specializing in today’s most in-demand skills. The leading source for training, staffing, and career transitions, we foster a flourishing community of professionals pursuing careers they love.

About This Event

With millions of monthly active users and growing, social media has become a critical platform for businesses that are visually driven. Our Fiverr expert, Sharon Lee Thony will walk you through how to create and plan content for socials.

Do you want to grow your online community? Are you passionate about building content? To adapt to the modern economy, you need a community of people who subscribe, follow and believe in you. Selling directly to the consumer is the future of sales and business.

Learn how to use socials with best practices in Content Strategy, Ads Manager, Stories & Business Tools to grow your following, captivate your community & inspire conversion from your followers.

Takeaways

  • Define target audience
  • Understand content best practice
  • Create their unique business personality
  • Create a shortlist of content ideas
  • Create a content plan for your business
  • Use tools to create and organise content
  • Test and measure effectiveness of social media content

About the Speaker

Sharon Lee Thony

Digital Marketing Executive, Founder & Principal of SLT Consulting,
Sharon Lee Thony Consulting

Sharon Lee Thony is a brand marketing executive and digital marketing instructor, with nearly two decades of experience creating award-winning marketing campaigns for travel, beauty and luxury lifestyle brands.

Sharon is founder and principal at SLT Consulting, a boutique marketing collective that partners with savvy businesses looking to scale their efforts in various integrated marketing channels for growth: social media, search marketing, website optimization, email marketing, digital performance and brand strategy.

Sharon is a Distinguished Faculty member at General Assembly, having led the creation of our Digital Marketing course curriculum and has taught over 1,000 classes and workshops in digital marketing. She is also a Founding Member of Chief, a network of elite female professionals, and Co-Chair of the National Alumni Council at the American Association of Advertising Agencies. Sharon has earned a BA from New York University and an MBA from The Wharton School. She lives in Los Angeles with her husband, their two adorable sons and their dog.

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